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Driving Conversions at Scale for D2C Beauty Clients
SiO Beauty and FieldTest partnered in September of 2017. Together we helped turn their initial one month test budget into a 3x ROAS and a working relationship that still continues a year and a half later. With no signs of slowing down, SiO remains a gleaming example of what can be accomplished through the power of FieldTest content amplification.
Driving Conversions at Scale for D2C Beauty Clients
SiO Beauty and FieldTest partnered in September of 2017. Together we helped turn their initial one month test budget into a 3x ROAS and a working relationship that still continues a year and a half later. With no signs of slowing down, SiO remains a gleaming example of what can be accomplished through the power of FieldTest content amplification.
SIO came to us with great PR, content, and earned media
SiO had landed some great earned media before the launch of the campaign. Coupled with their on-site blog content, FieldTest was able to accelerate the organic conversions they were already seeing to bring similar customers through their funnel.
SIO came to us with great PR, content, and earned media
SiO had landed some great earned media before the launch of the campaign. Coupled with their on-site blog content, FieldTest was able to accelerate the organic conversions they were already seeing to bring similar customers through their funnel.
We develop a plan to promote the brand
Since brand content is the leading driver of sales and brand growth, we developed a plan to promote SiOs excellent reviews, media hits, and direct product pages.
Our Stages for Success:
Geotargeting
We identified top geographic areas where beauty products are sold
Audience Identification
We then identified audience and psychographic segments most likely to purchase
Creative Variety
We developed multiple creative options that allow for creative experimentation
We developed a plan to promote this brand content
Since brand content is the leading driver of sales and brand growth we developed a plan to promote SiOs excellent reviews, media hits, and direct product pages.
Keys to Success:
•
Geotargeting
We identified top geographic areas where beauty products are sold
••
Audience Identification
We then identified audience and psychographic segments most likely to purchase
•••
Creative Variety
We developed multiple creative options that allow for experimentation
Creative connection to every customer
Whether your audience is primarily on mobile web or you see a high success rate on desktop - or a mixture of both - we have creative options that ensure we'll locate your audience wherever they may be.
A creative option to speak to every customer
Whether your audience is primarily on mobile web or you see a high success rate on desktop - or a mixture of both - we have creative options that ensure we'll locate your audience wherever they may be.
Finding the beauty audience
Strategic execution and optimization is key to achieving results. We recognize that every campaign requires a unique approach to make maximum impact. Leveraging our access to thousands of data segments and our experience in the beauty space, we were able to target SiO’s ads exclusively to people who had expressed interest in beauty products, had a history of purchasing beauty products online, or were currently in the process of shopping for skincare products. We built a proprietary Beauty Intender audience for SiO that outperformed any third party data segments.
Finding the beauty audience
Strategic execution and optimization is key to achieving results. We recognize that every campaign requires a unique approach to make maximum impact. Leveraging our access to thousands of data segments and our experience in the beauty space, we were able to target SiO’s ads exclusively to people who had expressed interest in beauty products, had a history of purchasing beauty products online, or were currently in the process of shopping for skincare products. We built a proprietary Beauty Intender audience for SiO that outperformed any third party data segments.
Placement drives performance
Brand safety is one of our highest priorities. Our mission is to create positive brand interactions for your customers which is why we ensure that our clients’ content stands by itself with premium placements on premium publishers. SiO’s ads ran on high end beauty publishers, style sites, and wherever beauty buyers are found on the internet. This created an environment perfect for growing consumer confidence and brand awareness, and for driving sales.
Placement drives performance
Brand safety is one of our highest priorities. Our mission is to create positive brand interactions for your customers which is why we ensure that our clients’ content stands by itself with premium placements on premium publishers. SiO’s ads ran on high end beauty publishers, style sites, and wherever beauty buyers are found on the internet. This created an environment perfect for growing consumer confidence and brand awareness, and for driving sales.
Optimized for success
15 months into our relationship, the SiO campaign continues to evolve. FieldTest campaign optimizations deliver ROI at scale through new product launches and updated creative messaging. We continue to refine our targeting through testing of new data segments, lookalike audience development and performance-driven optimizations.
Optimized for success
Even now, 15 months into working together, the SiO campaign continues to evolve. FieldTest campaign optimizations deliver ROI at scale through new product launches and updated creative messaging. We continue to refine our targeting through testing of new data segments, lookalike audience development and performance-driven optimizations.
How did the campaign perform?
27k+ SALES EVENTS
Over their 15 month campaign we have driven over 27,500 purchases and signups for their subscription service.
3.7X PEAK ROI
After an optimization period we were able to provide return on ad spend in the 200-400% range
22% CPA DECREASE
In 2019 alone, SiO has seen a 22% decrease in cost per acquisition, continuing a trend that has been consistent throughout their campaign.
CONTINUED RENEWAL
SiO has been so impressed with these results that they’ve continued to renew for 15 months straight and counting!
How did the campaign perform?
43k+ SALES
Over the course of their campaign we have driven over 43,500 sales events with many more subscription service signups
3.7X PEAK ROI
After an optimization period we were able to provide return on ad spend in the 200-400% range
22% CPA DECREASE
In 2019 alone, SiO has seen a 22% decrease in cost per acquisition, continuing a trend that has been consistent throughout their campaign.
CONTINUED RENEWAL
SiO has been so impressed with these results that they’ve continued to renew for 15 months straight and counting!
“Managing content ads can be daunting for a small team to run. When scaling our customer acquisition strategy, it’s been helpful to know our native advertising efforts were taken care of by passionate and knowledgeable partners like the Fieldtest team. “
Cynthia Njuguna, SiO Marketing
“Managing content ads can be daunting for a small team to run. When scaling our customer acquisition strategy, it’s been helpful to know our native advertising efforts were taken care of by passionate and knowledgeable partners like the Fieldtest team. “
Cynthia Njuguna, SiO Marketing
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