Welcome to
the future
of real estate
advertising


Combining strategy, creative, and audience targeting, we help you make real estate ads that rise above the competition

 
 
 
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Targeting to Find the Right Audience

Together with 277 Fifth Avenue, we’ve turned their 130 luxury condos into one of New York’s most covetable living destinations. We combined key audience targeting, calculated media buys and exceptional creative to connect to high-end investors. This led to increased brand awareness and a range of purchase within the first quarter of working together.

 
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Targeting to Find the Right Audience

Together with 277 Fifth Avenue, we’ve turned their 130 luxury condos into one of New York’s most covetable living destinations. We combined key audience targeting, calculated media buys and exceptional creative to connect to high-end investors. This led to increased brand awareness and a range of purchase within the first quarter of working together.

 

NoMad Property with No Limits

277 Fifth Avenue is a stunning building with the content to match. Along with having the start-power of architect Rafael Viñoly, their PR, imagery, and aspirational content had already put them on the watch lists for many high-end buyers. By focusing that content onto the right markets and targets, we were able to boost their presence and make 277 one of New York’s most sought-after properties.

 
 
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NoMad Property with No Limits

277 Fifth Avenue is a stunning building with the content to match. Along with having the start-power of architect Rafael Viñoly, their PR, imagery, and aspirational content had already put them on the watch lists for many high-end buyers. By focusing that content onto the right markets and targets, we were able to boost their presence and make 277 one of New York’s most sought-after properties.

 
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Develop a Plan to Promote Their Brand

The luxury buyer is a special breed with distinct tastes. So we developed a strategic plan to get 277 Fifth Avenue in front of key brokers and Ultra-High Net Worth investors. We curated our content to cater to their desires, piquing their interests and creating a powerful connection across all their platforms.

 

Our Strategy for Success:

Geotargeting

We strategically focused on brokers and 5 key personas relevant to the property

Audience Identification

We identified Ultra-High Net Worth investors most interested in luxury real estate

Creative Variety

We developed creative that elevated brand awareness and sparked genuine connections

Develop a Plan to Promote Their Brand

The luxury buyer is a special breed with distinct tastes. So we developed a strategic plan to get 277 Fifth Avenue in front of key brokers and Ultra-High Net Worth investors. We curated our content to cater to their desires, peaking their interests and creating a powerful connection across all their platforms.

 

Our Strategy for Success:

Geotargeting

We strategically focused on brokers and 5 key personas relevant to the property

Audience Identification

We identified Ultra-High Net Worth investors most interested in luxury real estate

Creative Variety

We developed creative that elevated brand awareness and sparked genuine connections

 
 

Creating Buyer Connections

From mobile, to web, to desktop, we have capabilities that ensure your real estate ads get in front of the right buyers and investors.

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Creating Buyer Connections

From mobile, to web, to desktop, we have capabilities that ensure your real estate ads get in front of the right buyers and investors.

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Finding Your Real Estate Audience

Audience targeting and strategic execution are key to success in the real estate world. With 277 Fifth Avenue, we were able to create and target ads toward relevant brokers and high-end buyers. We also targeted specific buying groups for each section of the property, creating a customized experience that worked from the ground floor to the Penthouse.

 
 
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Finding your real estate audience

Audience targeting and strategic execution are key to success in the real estate world. With 277 Fifth Avenue, we were able to create and target ads toward relevant brokers and high-end buyers. We also targeted specific buying groups for each section of the property, creating a customized experience that worked from the ground floor to the Penthouse.

 
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Placement Driving Performance

Brand safety is one of our highest priorities—especially in real estate. Our mission is to create positive brand interactions for your customers, which is why we ensure that our clients’ content stands by itself with premium placements on premium publishers. With 277 Fifth Avenue, we ran ads with sites and publishers affiliated with high-net-worth geos. This increased consumer confidence, heightened brand awareness, and separated them from the real estate competition.

 
 

Optimized For Success

Our relationship with 277 Fifth Avenue continues to evolve as we work with them. With our range of optimizations, we can grow as they grow, creating updated content and strategies that continually keeps them relevant to high-end real estate audiences.

 
 
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Optimized for success

Our relationship with 277 Fifth Avenue continues to evolve as we work with them. With our range of optimizations, we can grow as they grow, creating updated content and strategies that continually keeps them relevant to high-end real estate audiences. 

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Real Results

 
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29M+ IMPRESSIONS
By strategically focusing on Ultra-High Net Worth investors, we have accumulated 29 million total impressions.

 
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400% BUILDING VISIT INCREASE
In just 4 months, we boosted their building visits from 50 to 272

 
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10K+ CLICKS/SITE VISITS
Since we began our partnership in Sept. 2018, we’ve helped 277 Fifth Ave. generate over 36,000 clicks and site visits (at $4.64 cost per click in 2019).

 
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2000+ CONVERSION EVENTS
Our creative content and location targeting has led to 2000 buyer engagements tracked on the 277 site with more than 1700 floorplans downloaded.

 
 
 

Want to learn more about the FieldTest platform? Get in touch!

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Ready to get started?

 
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Ready to get started?

 
 
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Want to learn more about the FieldTest platform? Get in touch!

Name *
Name
 
 
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